NOOM FOR WORK
NOOM FOR WORK
Turning happy employees into a healthy workforce.
Noom, the popular behavior change app, was expanding into the working world. We empowered HR folks to be HR heroes and established Noom for Work as a must-have benefit for wellness-focused companies and their employees.
Role: Art Director
Creative Director: Carrie Whalen (copy), Melisse Treptow (art)
Client: Noom
Agency: Yamamoto
Campaign concepting, art direction, digital, print
Leading the way to a healthier world for all
By creating a social campaign toolbox of different headlines and visuals, we built assets and a testing strategy to see which messages resonated with our audience. And the bubbly Noom brand voice gave us the freedom to have a little fun to really stand out in the LinkedIn feed.
