FIND YOUR BETTER HALF
FIND YOUR BETTER HALF
We created a re-vamped version of “The Dating Game” into a campaign around our own contemporary version “Better Halves”. We don’t want you to just like your health insurance, we want you to love it. We personify the different types of health insurance companies you run into and show how SHP can be your better half.
Role: Lead Art Director
Creative Director (Copy): Vincent Koci
Client: Security Health Plan
Agency: Yamamoto
Campaign Concepting, Art Direction, Signage, Digital, Storyboarding
Awards:
Healthcare Advertising Awards; Better Halves Integrated Campaign (GOLD), Healthcare Advertising Awards; Better Halves TV Campaign (GOLD), NYX Creative, Video & MarCom Awards (GOLD), Effie Award Finalist
Making Time (:30)
Out of Town (:30)
Meet Your Cast
〰️
Meet Your Cast 〰️
Skip Linendale: Our quirky, lovable host
Doug: Aka our “Out of Town Health Plan Inc.” who isn’t from around here and doesn’t know your needs
Jane: Our lovely love interest looking to love her health plan
Medicare Mike: Our handsome love interest looking to love his Medicare Health Plan
Better Together (:30)
Security Steve: From your neighborhood and cares about your health insurance needs
Security Sheila: Our SHP medicare love match from your neighborhood + has a plan that fits you
Blake: AKA our “Big Guys Health Insurance Co.” who only cares about himself and the big bucks
Tanya: Aka our “One Size Fits All Health Insurance”, out of touch plan