LINEAGE LOGISTICS
LINEAGE LOGISTICS
A leader in cold-chain logistics, Lineage expertly stores and transports an astonishing amount of the global food supply. Over the years working with Lineage we have crafted numerous impactful campaigns for social and digital as well as rearchitected their overcomplicated website, creating a more impactful user experience that both delivers on lead gen and tells the broader Lineage story. We even helped our client celebrate the biggest IPO this year with a branded activation event, which we helped bring to life in NYC Times Square!
Role: Sr. Art Director
Creative Director: Julie Hernandez
Client: Lineage Logistics
Agency: Yamamoto
Website, Art Direction, Campaign Concepting, Digital
CONNECTED FOR
〰️
CONNECTED FOR 〰️
A social campaign showing the sheer network and scale of Lineage as a business helping businesses understand their reach and capabilities at a high-level through some of their most popular territories.
A social campaign, again, highlighting Lineage’s scale through fun facts with big, bold numbers at play.
DATA SCIENCE
〰️
DATA SCIENCE 〰️
A social campaign showcasing how Lineage’s data science and technology innovations improve efficiency which improves their commitment to your business.
FUN FACTS
〰️
FUN FACTS 〰️
LAUNCHED IPO
〰️
LAUNCHED IPO 〰️
Recently, our client Lineage celebrated the biggest IPO this year with a branded activation event, which we helped bring to life. This included: branded activation event to educate visitors on the impact of the cold chain in their daily lives, an augmented reality experience within that allowed users to tour a real Lineage warehouse with their phone, event design pop-ups with storytelling signage featuring each menu item with facts detailing that commodity’s journey through the cold chain to Times Square and the critical role Lineage plays in helping to feed the world every day, as well as paid media assets that launched in tandem, including a full-page ad in The Wall Street Journal, digital ads on Dow Jones and paid social ads that ran across Nasdaq channels
